Main Article Content



The hoax is known as a familiar term for netizen nowadays, which its meaning is a public lie that made and spread irresponsibly through the internet. The hoax has become something that troubling yet misleading the netizen since they majority netizen receives news through the internet without noticing the credibility of the authors. The worst impact of hoax would be the split of the nation’s unity. Hoax itself is not something that hard to be opposed to if the netizen has media literacy knowledge, which is having a critical attitude to the news that spread through the internet. Therefore, this social campaign about educating media literacy was created towards netizen in the big cities of Indonesia. The design method used in this campaign is using a visual compilation of photography and pop art vector, with gadget application as the main media, and the supporting medias such as a serial poster in social media, mini event, website, and gimmick. The main goal of this campaign is to educate netizen about media literacy and the next expected goal is the appearance of critical and selective attitude towards news that spread on the internet.  


Download data is not yet available.

Article Details

How to Cite
SINAGA, C. P. J., & YONATIA, J. (2018). KAMPANYE PENANGKALAN HOAX MELALUI APLIKASI GAWAI. Serat Rupa Journal of Design, 2(2), 119–129. https://doi.org/10.28932/srjd.v2i2.805
Author Biography

JESSICA YONATIA, Maranatha Christian University

Visual Design Communication - AA Lecturer


Hurlock, Elizabeth. 1995. Developmental Psychology. Jakarta : A Life Span Approach

Juliswara, Vibriza. (2017). Mengembangkan Model Literasi Media yang Berkebhinekaan dalam Menganalisis Informasi Berita Palsu (Hoax) di Masyarakat. Jurnal Pemikiran Sosiologi, 4, (2), 142-144

Nugroho, S.E. (2018). The phenomenon of using digital technology to deliberately spread falsehoods online. Diunduh 8 Mei 2018 dari https://www.parliament.gov.sg/docs/default-source/sconlinefalsehoods/written-representation-61.pdf

Purba, Rebekka. (2015). TINGKAT LITERASI MEDIA PADA MAHASISWA (Studi Deskriptif Pengukuran Tingkat Literasi Media Berbasis Individual Competence Framework Pada Mahasiswa Departemen Ilmu Komunikasi USU). Jurnal Flow, 2, (9), 3-5

Venus, Antar. (2004). Manajemen Kampanye: Paduan Teoritis dan Praktis Dalam Mengefektifkan Kampanye Komunikasi. Bandung : Simbiosa.