IMPLEMENTASI ELEMEN-ELEMEN DESAIN YANG DITERAPKAN PADA PERANCANGAN DESAIN FASHION REUSABLE BAG

Main Article Content

OLIVIA GONDO PUTRANTO

Abstract

Recently environmental problem becomes a highlight, and bought out to the surface, mostly about plastic waste and how to deal with it. When plastic waste dissolved they released some kind of toxic substances that will harm the environment and bring damage to the ecosystem. In order to reduce the mass volume of plastic waste, the Indonesian Government made some regulations. One of the regulation stated that the customer had to pay for the plastic bag each time they had transactions. But this program didn’t last a long time because of some pros and cons about the regulation. PT. Lion Super Indo, or known as Super Indo Supermarket is one of the brands that applying sustainability movement as their main strategy. One of their programs is to create a competition for designing Fashion Reusable Bag in order to educate Indonesian people to get used to bring and use reusable bag everytime they shop. This research using literature studies and using descriptive qualitative as a method, divided into two phase. The first phase is the literature studies for the indicators used in this research, the elements of design and the judging aspects of the competitions. The Judging aspects are Uniqueness, Brand, Fashion, and Practicality. The next phase is a single case study with an implementation of Design Elements and Judging Aspects. Hopefully, the findings and the result of this research could help to take apart bringing more impact of the sustainability movement and give some contribution in order to reduce plastic waste volume in Indonesia. 

Downloads

Download data is not yet available.

Article Details

How to Cite
PUTRANTO, O. (2018). IMPLEMENTASI ELEMEN-ELEMEN DESAIN YANG DITERAPKAN PADA PERANCANGAN DESAIN FASHION REUSABLE BAG. Serat Rupa Journal of Design, 2(2), 97-118. https://doi.org/10.28932/srjd.v2i2.791
Section
Articles

References

Antara News. (2009). Batik Indonesia Resmi Diakui UNESCO. Diunduh pada 18 April 2018.
Barnard, M. (2011). Fashion sebagai Komunikasi. Yogyakarta: Jalasutra.
Bennett, G. A. (2010). The Big Book of Marketing. Indonesia: Red & White Publishing. New York: McGraw-Hill
Bungin, Burhan. (2011). Penelitian Kualitatif. Jakarta: Kencana.
CNN Indonesia. (2016). Indonesia Penyumbang sampah plastik terbesar kedua di dunia. Diunduh pada 18 April 2018.
Diet Kantong Plastik.info. (2015). Tas Pakai Ulang dan Trend Fashion. Diunduh pada 19 April 2018.
Evans, P. and Thomas, M. (2004). Exploring The Elements of Design. US: Delmar Learning.
Jawa Pos. (2018). Surabaya Hasilkan Sampah Plastik 400 ton per-hari. Diunduh pada 20 April 2018.
Kementerian Lingkungan Hidup dan Kehutanan. (2017). Statistik Lingkungan Hidup Dan Kehutanan Tahun 2017.Diunduh pada 20 April 2018.
Kotler, dan Keller. (2012). Manajemen Pemasaran. Edisi 12. Jakarta: Erlangga
Loscheck, I. (2009). When clothes becomes Fashion Design and Innovation System. New York : Berg.
Meilani. (2013). Teori Warna: Penerapan Lingkaran warna dalam berbusana. 4(1). Diunduh 22 April 2018.
Samara, T. (2007). Design Elements : a graphic style Manual: understanding the rules and knowing to break them. US: Rockport Publisher.
Savitrie, D. (2008). Pola Perilaku Pembelian produk Fashion pada Konsumen Wanita (Sebuah Studi Kualitatif pada Mahasiswa FE UI dan Pengunjung Butik N.y.l.a). Fakultas Ekonomi Universitas Indonesia.
Setiawan, F. (2016). Perancangan Busana Convertible untuk Brand Volatile. VICIDI, 6, 115-122
Super Indo. (2016). Pengumuman pemenang Reusable Bag Design Competition.
YLKI. (2016). Hasil Survey efektivitas uji coba kebijakan Kantong Plastik berbayar pada Ritel modern. Diunduh pada 20 April 2018 .