Shifting dominant career anchor structures: Evidence on print media employees

Main Article Content

Meiliani Meiliani
Raga Arie Sagita Nugroho
Jahja Hamdani Widjaja


Career anchor is an intrinsic motivation that drives an individual to pursue what they want to achieve in their career goals. The aim of this study is to reveal individuals’ internal career orientations using the concept of career anchors. This research is a case study to uncover the dominant career anchor, assess group-based career anchors, and analyze the relationship between career anchors to understand the shifting structure and content of the career anchor concept. Using the purposive sampling method, 49 employees working in a print media company in Bengkulu Province were selected as informants and asked to fill out an online questionnaire. Valid data were analyzed using an octagonal diagram. The results revealed that economic security emerged as the dominant career anchor followed by multiple career anchors. Autonomy, challenge, and service career anchors were not appealing to them. The needs-based career anchors consisting of economic security, geographic stability, and lifestyle was the most preferred group-based anchor categories among the respondents and proved that various career anchors become work goals. However, no employee chose the values-needs career anchor. It was found that all career anchor relationships were complementary. These results question the concept that an individual only has one dominant career anchor and contribute to the concept of multiple career anchors. The print media employees themselves prefer to perform all kinds of work that can meet their basic needs rather than being creative. It is recommended that companies can create flexibility in employee work that accommodate these needs so that they can be innovative.


Download data is not yet available.

Article Details

How to Cite
Meiliani, M., Nugroho, R. A. S., & Widjaja, J. H. (2023). Shifting dominant career anchor structures: Evidence on print media employees. Jurnal Manajemen Maranatha, 22(2), 203–216.


Abessolo, M., Hirschi, A., & Rossier, J. (2019). Development and validation of a multidimensional career values questionnaire: A measure integrating work values, career orientations, and career anchors. Journal of Career Development, 48(3), 243-259.

Akkermans, J., Richardson, J., & Kraimer, M. L. (2020). The Covid-19 crisis as a career shock: Implications for careers and vocational behavior. Journal of Vocational Behavior, 119, 103434.

Al-Faqir, A. (2021). 71 persen perusahaan media cetak terimbas pandemi Covid-19, seperti apa kondisinya?

Barclay, B. B., Chapman, J. R., & Brown, B. L. (2013). Underlying factor structure of Schein’s career anchor model. Journal of Career Assessment, 21(3), 430-451.

Baruch, Y. (2006). Career development in organizations and beyond: Balancing traditional and contemporary viewpoints. Human Resource Management Review, 16(2), 125-138.

BBC. (2020). Coronavirus: Four out of five people’s jobs hit by pandemic.

Bezuidenhout, M., Grobler, A., & Rudolph, E. C. (2013). The utilisation of a career conversation framework based on Schein’s career anchors model : Original research. SA Journal of Human Resource Management, 11(1), 1-10.

Brislin, R. W. (1986). The wording and translation of research instruments. In W. J. Lonner & J. W. Berry (Eds.), Field methods in cross-cultural research (pp. 137–164). SAGE Publications, Inc

Brooks, B. A. (2021). Career anchors. Nurse Leader, 19(1), 10-11.

Chang, C. L. H., & Lin, I. C. (2008). Career anchors, national culture and leave intent of MIS professionals in Taiwan. Pacific Asia Conference on Information Systems (PACIS) 2008.

Chang, C. L. H., Chen, V., Klein, G., & Jiang, J. J. (2011). Information system personnel career anchor changes leading to career changes. European Journal of Information Systems, 20(1), 103-117.

Chang, I.-C., Hwang, H.-G., Liu, C.-F., & Siang, S.-H. (2007). A Study of career anchors and job characteristic preferences of is students. Journal of Computer Information Systems, 47(3), 24-33.

Chapman, J. R. (2016). An empirically derived framework for conceptualizing Schein’s career orientation theory. Journal of Career Assessment, 24(4), 669-684.

Chen, H., Wang, Y., & Ding, Y. (2021). Do career demands and career choices always coincide? A matching perspective based on career anchors and job characteristics. Sustainability (Switzerland), 13(20), 11273.

Cho, E. (2020). Examining boundaries to understand the impact of COVID-19 on vocational behaviors. Journal of Vocational Behavior, 119, 103437.

Danziger, N., & Valency, R. (2006). Career anchors: Distribution and impact on job satisfaction, the Israeli case. Career Development International, 11(4), 293-303.

Danziger, N., Rachman-Moore, D., & Valency, R. (2008). The construct validity of Schein’s career anchors orientation inventory. Career Development International, 13(1), 7-19.

DeLong, T. J. (1982). The career orientations of MBA alumni: A multidimensional model. In R. Katz (Ed.), Career Issues in Human Resource Management. Prentice Hall

Demel, B., & Mayrhofer, W. (2016). Career aspirations of flexpatriates: A qualitative study. Global Economics and Management Review, 21(1-2), 25-35.

Derr, C. B., & Briscoe, J. (2007). The catalytic 1970’s: Lessons for the 2000’s. In H. P. Gunz & M. A. Peiperl (Eds.), Handbook of career studies (pp. 528–541). Sage

Dessler, G. (2020). Human resource management. Prentice Hall

Dinsmore, C. (2021). Baltimore media proposes moving printing of newspapers to Delaware, laying off 100+ workers.

Duffy, C. (2020). Big tech firms ramp up remote working order to prevent coronavirus spread.

Ellison, J. A., & Schreuder, A. M. G. (2000). The relation between career anchors, occupational types and job satisfaction of midcareer employees. SA Journal of Industrial Psychology, 26(2), 1-6.

Feldman, D. C., & Bolino, M. C. (1996). Career within careers: Reconceptualizing the nature of career anchors and their consequences. Human Resources Management Review, 6(2), 89-112.

Igbaria, M., & Baroudi, J. J. (1993). A short-form measure of career orientations: A psychometric evaluation. Journal of Management Information Systems, 10(2), 131-154.

Ituma, A., & Simpson, R. (2007). Moving beyond Schein’s typology: Individual career anchors in the context of Nigeria. Personnel Review, 36(6), 978-995.

Klapwijk, R., & Rommes, E. (2009). Career orientation of secondary school students (m/f) in the Netherlands. International Journal of Technology and Design Education, 19, 403-418.

Meiliani, M., Garrett-Jones, S., & Fernando, M. (2013). The role of career anchors and psychological empowerment in predicting job satisfaction in the Indonesian public higher education. Journal of Knowledge & Human Resource Management, 5(11), 12-34.

Mendoza, C. (2020). How to balance working 2 jobs at once to make more money.