PERLINDUNGAN PERLINDUNGAN HUKUM BAGI KONSUMEN TERHADAP IKLAN TELEVISI YANG BERMUATAN MATERI PORNOGRAFI MELALUI CLASS ACTION
AbstractAdvertising is a medium of communication directly with producers (business actors) to the audience / prospective consumers and consumers, of course here is expected by producers, one of which introduces products (both goods and services) to consumers and hopes consumers, through persuasion, are willing to consume them. Through advertisements, business actors refer to something related to their products to consumers. Because business people take various ways that are considered to be able to convey their messages effectively and efficiently. Business actors also choose media that are considered more appropriate for that. Reflecting on the educational background, social status, culture, ethnicity, religion, and others from the target consumers also influences the strategies of business people to advertise their products. Considering the loss caused by the broadcasting of advertisements has a massive impact and is felt by many consumers, which of course is not small, and has the same importance due to the losses suffered, consumers are more right to restore their rights to file a group representation as adopted in the Indonesian legal system Perma Nomor 1 Tahun 2002 Tentang Acara Gugatan Perwakilan Kelompok Keywords : Advertising; Businessmen; And Consumer.
Copyright (c) 2019 Radhyca Nanda
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.