Jurnal Manajemen Maranatha

2023-11-27T05:08:30+00:00

Factors influencing employee loyalty among Gen Z: Job satisfaction as intervening

2023-08-23T01:23:19+00:00

The presence of Gen Z in the workforce brings its own challenges for organizations. The unique characteristics and preferences of this generation compared to previous generations means that organizations need to consider factors that can influence satisfaction and loyalty of these employees in the workplace. Therefore, this study aims to examine how career development and work environment affects loyalty among Gen Z employees, mediated by job satisfaction. The population of the research consists of Gen Z employees, while the sample was from 389 Gen Z respondents who were working in Batam city, obtained through nonprobability with purposive sampling techniques. Questionnaire indicators were measured using Likert Scale and evaluated by Structural Equation Model (SEM) based on SmartPLS 3.0. Findings revealed that the increasing achievement of career goals and a more conducive work environment for Gen Z employees influenced their tendency to be more loyal to the organization, both directly and indirectly through the mediation of work satisfaction. However, the mediating variable in this study measured to only have a 38.3 percent influence on employee loyalty, indicating that the ability of job satisfaction is still constrained in explaining the dependent variable. Additionally, the object and sample employed only compromised Gen Z workers in Batam city, which means that it has not fully represented the entire Gen Z workforce.

Modeling customer satisfaction and revisit intention towards Cocorico Restaurant

2023-09-06T16:06:21+00:00

The study objective is to determine the factors that most influence customer satisfaction and revisit intention in Cocorico Restaurant, testing the mediation relationship between customer satisfaction and variables that influence revisit intention, and investigate variables that influence customer revisit intention in casual dining restaurants in the city of Bandung. The type of research is explanatory research. Data was collected by distributing questionnaires to customers at the Cocorico Restaurant. The proposed model was modeled using PLS-SEM with a sample size of 176 respondents. Food quality, quality of service, atmosphere, and perceived value were found to have a significant positive influence on customer satisfaction. Food quality, quality of service, atmosphere, and customer satisfaction were found to have a significant positive influence on revisit intention. Perceived value was found not to have a significant value on revisit intention. Customer satisfaction partially mediates food quality, quality of service and atmosphere on revisit intention. Customer satisfaction fully mediates perceived value on revisit intention. Cocorico Restaurant needs to focus on improving the quality of food and perceived value of the restaurant as well as maintaining the quality of service and atmosphere to increase customers revisit intention.

The effectiveness of servant leadership in enhancing innovative work behavior: The art of job engagement

2023-09-15T03:20:04+00:00

The purpose of this research is to examine the connection between servant leadership and innovative work behavior, with job engagement acting as a mediator. The study involved 211 high school and vocational schoolteachers in Bandung and utilized an online survey. Data analysis was performed using SmartPLS 3.2.9 for Windows. The findings confirm that servant leadership has a positive impact on innovative work behavior directly and that job engagement significantly mediates the relationship between servant leadership and innovative work behavior. This study is significant as research on the topic of servant leadership and innovative work behavior in a school context is relatively new. Due to the specificity of the set population within the school institution, the mechanism of how servant leadership impacts innovative work behavior could be better understood. These findings can assist schools’ management in developing innovative work behaviors and creating competitive advantages by creating a psychological connection.

Factors shaping behavioral intention to use digital wallets in marketplace applications

2023-10-26T08:49:59+00:00

Peoples preferences for shopping online and paying with digital wallets have shifted since the COVID-19 pandemic. Nonetheless, there is still inadequate research focusing on the use of digital wallets in shopping transactions on Indonesian marketplace platforms. The purpose of this study is to investigate and assess the impact of performance expectancy, effort expectancy, self-efficacy, social influence, attitudes, and perceived behavioral control on behavioral intentions in Indonesians who use digital wallets. This is a quantitative study that employs purposive sampling approaches to determine respondents. Data was collected by the distribution of online questionnaires to a total of 170 respondents. The PLS-SEM (Partial Least Square - Structural Equation Modeling) data analysis technique was employed in this study, along with Smart-PLS software. Hypothesis testing results reveal that performance and effort expectancies influence attitudes. Furthermore, it has been demonstrated that self-efficacy influences perceived behavioral control. Attitudes and perceived behavioral control have also been proven to influence behavioral intentions positively. The managerial implications of this research center on the strategy of marketplace platforms in increasing the use of digital wallets in Indonesia. The novelty of this research can be found in the role of self-efficacy, perceived behavioral control, and social influence on behavioral intentions, which has not been widely studied in Indonesia. This research also focuses on using digital wallets in Indonesia, which represents a wide opportunity for online retailers.

Improving the administrative staff performance: A study of training and development factors

2023-10-23T11:27:42+00:00

This article aims to examine the effect of training and development on the performance of administrative staff at Universitas Kristen Maranatha. This study involved 70 administrative staff as samples. A quantitative approach is used with data collection using a questionnaire and data analysis using SPSS software version 26. To test the hypothesis, this study used multiple linear analysis. The study found that training affects the performance of administrative staff at Universitas Kristen Maranatha positively and significantly, and development also affects the performance of administrative staff at Universitas Kristen Maranatha positively and significantly. Training and development have a positive impact on the performance of administrative staff at Universitas Kristen Maranatha. The more planned the training and development program, the more it will affect the performance of administrative staff.

The role of brand love on brand satisfaction, brand engagement, and brand loyalty

2023-10-30T05:31:07+00:00

This research aims to examine the influence of brand satisfaction on brand love and subsequently on both brand engagement and brand loyalty in the context of beauty products. Additionally, this research examines the mediation effect of brand love on the relationship between brand satisfaction and brand engagement, as well as between brand satisfaction and brand loyalty. The sample for this research consisted of 358 respondents. This study employed structural equation modeling to analyze the data. The results of this research indicate that brand satisfaction has a significant positive effect on brand love and subsequently on both brand engagement and brand loyalty. Additionally, this research reveals mediation effects, with brand love mediating the relationship between brand satisfaction and brand engagement, as well as between brand satisfaction and brand loyalty. These findings suggest that beauty product marketers can utilize brand satisfaction to drive engagement, loyalty, and love to a brand as a marketing strategy.

The determinant factors of repurchase intention at shopping products in e-commerce

2023-11-09T17:08:42+00:00

This study tries to investigate both the direct and indirect influence of privacy concern, innovativeness, and ease of use on repurchase intention through e-satisfaction as the mediating variable. The research model was examined within the context of shopping products in e-commerce involving 350 respondents. Sampling was carried out using a purposive sampling technique. PLS-SEM analysis with SmartPLS 3.0 software was utilized in the data analysis. The research findings indicate that privacy concern, innovativeness, and ease of use do not have a direct influence on repurchase intention, e-satisfaction was found to have an influence on repurchase intention. The results of the mediation test show that e-satisfaction is not proven to mediate the influence of privacy concern on repurchase intention, while e-satisfaction is proven to mediate the influence of innovativeness and ease of use on repurchase intention.

Workload, organizational commitment, and turnover intention: Job satisfaction as mediation

2023-09-22T10:59:56+00:00

This study examines the effects of workload and organizational commitment (OC) on the turnover intention (TI) of the millennial generation in Batam City, Indonesia, with job satisfaction (JS) as a mediator. Furthermore, the distribution of questionnaires to 413 respondents through a survey occurs. To analyze the data, this study employs a structural equation model based on variance, and the statistical testing results demonstrate some things. Firstly, workload positively affects TI. However, OC does not influence TI. Secondly, workload negatively stimulates JS. Unfortunately, OC positively affects JS. Thirdly, JS negatively affects TI. Finally, JS can mediate the influence of workload and OC on TI. These circumstances indicate that workload is a leading factor in enhancing turnover intention. Employees with high workloads become stressed and dissatisfied with their tasks. Based on these outcomes, the firms need to lessen assignments to prevent turnover intention and upsurge their working satisfaction by generating a comfortable and supportive work environment.

The role of customer satisfaction as mediator in the relationship between brand experience and brand loyalty

2023-11-13T17:17:09+00:00

The development of the smartphone industry has caused market competition between smartphone manufacturers to become increasingly dynamic. Samsung smartphone line currently dominates the global market share. However, from year to year, Samsung market share continues to decline. Apart from that, many consumers complain about experience, loyalty, and satisfaction. The study aims to ascertain how brand experience, which is mediated by customer loyalty to Samsung smartphones, affects customer satisfaction. The research method used is descriptive research with a quantitative approach using the Partial Least Square Structural Equation Model (PLS-SEM). The criteria for this research were 216 respondents aged at least 20 years in Indonesia and using Samsung smartphones. Data collection uses an online questionnaire and non-probability sampling. The findings demonstrate that, through customer satisfaction, brand experience positively impacts customer loyalty.