GOH, A.; CANDY, C. Purchase intention in Burger King fast food: the role of brand equity. Jurnal Manajemen Maranatha, [S. l.], v. 21, n. 2, p. 187–202, 2022. DOI: 10.28932/jmm.v21i2.4677. Disponível em: https://journal.maranatha.edu/index.php/jmm/article/view/4677. Acesso em: 25 apr. 2024.