TJIPTODJOJO, K. I. Odd Price: Harga, Psikologi dan Perilaku Konsumen dalam Purchase Decision Making. Jurnal Manajemen Maranatha, [S. l.], v. 11, n. 2, 2014. DOI: 10.28932/jmm.v11i2.181. Disponível em: https://journal.maranatha.edu/index.php/jmm/article/view/181. Acesso em: 5 may. 2024.