KUSLINA, B. H.; ., S. Analisis Efektivitas Komunikasi Atribut Produk terhadap Citra Universitas Kristen Maranatha. Jurnal Manajemen Maranatha, [S. l.], v. 1, n. 1, 2014. DOI: 10.28932/jmm.v1i1.153. Disponível em: https://journal.maranatha.edu/index.php/jmm/article/view/153. Acesso em: 18 may. 2024.