., B. Nilai Pelanggan, Bauran Pemasaran dan Perspektif Low Involvement. Jurnal Manajemen Maranatha, [S. l.], v. 3, n. 1, 2015. DOI: 10.28932/jmm.v3i1.114. Disponível em: https://journal.maranatha.edu/index.php/jmm/article/view/114. Acesso em: 24 apr. 2024.